Billed Bladet brings us news of a feature on Yrma in the current issue of IN Magazine, a Danish fashion publication. It's titled, of course, Why the World So Loves Mary. Because you've wondered. Really looked hard and wondered.
Article with Photo Gallery: IN Magazine
Why the World So Loves Mary
Crown Princess Mary is known for her good style. In fact, according to the international fashion press, her style is so sure that she is often highlighted as an example of how to dress in a way that is feminine, timeless and elegant.
Since she married Crown Prince Frederik in May, 2004, Mary has ranked high on the list of the world's best-dressed. In 2012 she was thus once again on Vanity Fair's prestigious honours list 'Best Dressed Women'. But what exactly does our Crown Princess do stylistically? Why is everyone so crazy about Mary?
"I think she is modern and elegant. She is conscious about the trends that are known each season, and so I like that she is faithful to Danish fashion and therefore is a good representative of Danish design and the Nordic culture. She uses things such as fur, because that is what we traditionally have to keep us warm in the winter," says IN's fashion editor Louise Amstrup.
And that is exactly what her style is Nordic touch that makes her so popular and she seems indeed to have inspired a younger style-competitor: namely Duchess Catherine of Cambridge, the former Kate Middleton. The two style-princesses are often compared.
"The younger generation of the royals have been good fashion ambassadors. Both Kate Middleton and Mary have a bourgeois background. They did not grow up with stylists. They even had to make choices," says Louise Amstrup of the royal style icons.
However, the difference between the two can be seen anyway. For example, Mary primarily uses exclusive brands and Danish fine jewellery, while Catherine has been known to go with budget-friendly brands and mix them with English designer finds from, among others, Roksanda Ilincic and Alexander McQueen.
IN's fashion editor believes Mary has a timeless style that complemented well by the always friendly smile and a dignified position. "You could almost call her a modern Jackie O," she says. Want to see examples of Mary's good style? So see the gallery where IN has collected Mary's best everyday looks.
A review of Yrma's pre-Denmark, natural style: